Exceeding Expectations (By Blowing Them Out Of The Water)
January 4th, 2006
I love my webhost. They are constantly giving me stuff that I don’t have to pay extra for. Just this month they doubled the diskspace quota and quadrupled the bandwidth quota for all of their customers. They have a page of features where their customers can suggest (and vote for) new features to be added. And they reward their existing customers through a generous rewards program, and by increasing your diskspace and bandwidth every week that you are with them.
This company really has a formula for success: Cut costs and be smart to reduce your costs, and then pass that benefit on to the customer. And then keep adding value at no extra charge. The funny thing is, I doubt ‘ll use 1.6+TB of bandwidth per month, but it’s the goodwill of them just giving it to me for free that solidifies my loyalty to them. I only wish the insurance companies, financial institutions, and other organizations I do business with regularly took the same approach.