Brian Sweeting

There are very few local governments that use branding effectively. And I’m not just speaking about their websites. Why is it so hard to use the same logo, color schemes, and general design when it comes to other things like fleet and service vehicles, publications, signage, etc? Perhaps it’s because the brand that they currently have, which usually consists of a logo, isn’t very good to begin with. If this is the case, I see absolutely nothing wrong with using the help of a good design firm to come up with a new one. Rebranding goes on all the time in the corporate world.

I believe that costs can also reduced with a unified branding approach mainly on the basis of simplification. The most important reason to use unified branding, is that you provide a unified look whether it is on a billboard, a police car, or your website and this is much more professional.